Vancouver's own Martha Stewart of marijuana is making a compelling case for consuming cannabis.
Watermelon, best known for beating trafficking charges for selling sticky-icky ginger snap cookies at Wreck beach, is sharing her recipes with medicinal marijuana users through her Baking a Fool of Myself cooking show, which at first glance has more in common with Julia Child than Cheech and Chong.
The Commercial Drive resident explained her production makes marijuana accessible as a treatment for people living with illness, but are skittish about smoking their medicine.
"Food removes the stigma that we've all been inundated with for years," she said. "You have this old propaganda that lurks in the back of our minds that smoke has this bad connotation like, where there's smoke there's fire. It's just never good."
The first episode, available on DVD, begins by explaining the importance of portion size and converting cannabis so the body can ingest it with ease.
It's a departure from the comedienne's 2002 cooking show Baked and Baking where she and others openly smoked weed on camera.
At 37, Watermelon said she's matured and an entire demographic around her has done the same.
"Professional marijuana users have no image they can relate to in the marijuana world, whether you're a medical user or not," she said. "We're not the proverbial tie-dyed T-shirt wearing people who say 'dude'.
"The contemporary stoner is sophisticated, has a job and probably children."
And Watermelon hopes those who watch her DVD are also open-minded gourmands.
Her "No Frownie Brownie" recipe uses whole ingredients rather than simply adding an indiscriminate amount grass to a box of cake mix.
"When I make my food and people eat it I want them to have peace of mind," she said. "I don't want them to go into it with trepidation. That's a terrible way to begin if you're taking pot food as medicine.
"You don't have to be alone trying to figure out how to get the pot in the f--king brownie," she implored. "Call me, I'll help you."